By Marci Glover


Consumer financing is a type of lending process that takes place between a lender and consumer. The lender in this case may be a bank, financial institution or a business offering house credit to its customers. It can also include any kind of lending activity which will result in credit extension of the consumer. By taking the credit, the consumer is making a pledge to comply with the contents of the loan agreement. This is why it is advised that consumers need to make sure they read and understand well all the terms and conditions in this kind of agreement before taking it. There are various issues with consumer financing Delaware businesses should know.

Businesses that have consumer financing programs stand to benefit more than those that do not. First of all, it makes the business to stand out from the rest in the industry and thus attracting more clients. It also helps in retaining current customers since their purchases will have been upgraded. The business will as well have increased its traffic and leads.

Customers are normally pulled to the business with this kind of loaning program, also called promotional credit. Businesses can therefore use this technique as a marketing tool. There is a tendency of increasing the rate of sales approval up to 70% if the program is adopted. For example, one can choose to offer a 0% interest rate for a specific period that will be ok with the business. This could be a 24 month period or even 4 four years, but it all depends with the kind of business one is running.

According to the advice of experts, one should always introduce the financing option at the beginning of the sales process. This has the ability of changing the approval rates of sales within a short period of time. This is because the interest of buying more products normally increases when customers are offered a good credit option.

One of biggest reasons why successful businesses have credit promotion is so that they can build the loyalty of customers. Well, it is easier to do business with a loyal repeat customer than it is with a new one. This is because the former already understands your products or services and you do not need to sell yourself and the business again. In fact, they come back because they trust you and love the products and services you offer at the given price.

If more clients are attracted to the business, then more revenue will be earned. This is because you will be making profits from the new customers as well as the old ones. Both are therefore of benefit.

For a business that is yet to start a credit program, there are various ways through which it can be initiated. One of the best methods is the monthly payment option. This technique normally makes it easier for clients to make huge purchases because they can pay for them slowly.

The other technique is where the marketing program is carried out creatively. For instance, it can be announced that all purchases on credit will be done at 0% interest. Also, short period financing programs can work out well, for example during winter.




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